So he got to work in the kitchen and Spindrift was born, serving up sparkling water using only real produce—from branch to bottle (or bubbles as Bill likes to say). R.K.: What makes Spindrift unique/something you want readers to know? : When I was younger, I had a Diet Coke addiction. : I would like to see entrepreneurs utilizing locally sourced produce and shortening their brands’ ingredient lists. From branch to bubbles, we work with family farms across the country to pick the most complimentary fruit to make our sparkling water refreshing and delicious. Bill Creelman has always loved food and beverages. Bill Creelman has always loved food and beverages. Sign up to get the latest well insiders stories delivered to your inbox every week. FREE Background Report. : Trailblazing in the sparkling water space with a product that doesn’t use natural or artificial flavors presented a few challenges. B.C. We learned the ‘hard’ way that we are only as good as our worst product, and will not rush to put out a flavor for the sake of product innovation; rather, we’ll give it whatever amount of time and research it takes to build a product consumers will enjoy no matter what can they have in their hands. Follow along Rachel's journey over at her instagram page, [wpforms id="5211" title="false" description="false"], Made in New England: Meet Bill Creelman of Spindrift Sparkling Water, How to Protect Your Immunity, One Cell At a Time, September Affirmations with Dr. Pilar Tucker, Gianne’s 10 Picks from Aillea’s Labor Day Sale, Boston Bosses: Meet Angela Arena, Founder of Kind Lab. : If you ask around these walls, people will say I’m passionate. That's why he founded Spindrift, a hugely successful sparkling water line you now see in most grocery stores, big and small. Bill Creelman is CEO/Founder at Spindrift Beverage Co LLC. R.K.: What would you love to see in the New England food and wellness scene that you don’t now? There are no sparkling water brands on the market that only use real ingredients. Want more Made in New England? However, like most kids, that didn’t stop him from developing a pesky soda addiction. B.C.
B.C. When Bill started raising a family of his own, he craved a beverage made with real ingredients, something he could feel good about his kids drinking. And he’s starting by asking what the competition is really made of. #vmgfamily, 45 Alex Buckley, Maggie Patton, & Gabrielle Union, Bitsy's, Unfinished Biz Special: VMG’s COVID-19 Best Practices for Teams, 31 Nicole Dawes, Late July Organic Snacks & Nixie Sparkling Water, 18 Miguel & Veronica Garza, Siete Family Foods, 15 Jillian Michaels & Giancarlo Chersich, Lucky Jack, 14 Sarah Michelle Gellar & Greg Fleishman, Foodstirs, 11 Conor Begley & Jonathan Namnath, Tribe Dynamics. I want more companies committing to, not just real ingredients—that would be the dream—but more simplicity and transparency. But getting to this point wasn't easy, and Bill had to tackle a variety of challenges to make his brand the behemoth it is today. How did you first get the idea? Spindrift founder Bill Creelman wants to upend the seltzer industry and do for carbonated water what Sam Adams did for beer.
R.K.: What’s your favorite quote or business mantra? However, like most kids, that didn’t stop him from developing a pesky soda addiction. From there, Spindrift has continued to evolve from the same basic principles. INSIDERS. R.K.: How do you source your ingredients? When Rachel's not writing you can find her in search of the perfect cup of coffee, chasing around her baby girl or whipping up some avocado toast. We are proud to celebrate the fruit, berry and vegetable farms across that America that supply us our ingredients—no labs added. I wanted something refreshing, made with real, simple ingredients I could understand and feel good about. © 2017 WELL Insiders. R.K.: Here at The W.E.L.L. For example, our grapefruits, lemons, oranges, limes and strawberries are from a third generation citrus farming family in California and Arizona.
All Rights Reserved. Check Reputation Score for Bill Creelman in East Providence, RI - View Criminal & Court Records | Photos | Address, Emails & Phone Number | Personal Review | $70 - … R.K.: What other local food and wellness brands are you a fan of? : Real fruit is the heart of our brand; therefore seasonality plays a large role in how our fruits are sourced. Growing up on a farm in Western Massachusetts, local Bill Creelman was raised on fresh, in-season food. The relationships I’ve built with farmers, entrepreneurs and other local businesses in New England have truly helped the company continue to grow. R.K.: What advice would you give someone looking to start their own wellness or food business? When Bill started raising a family of his own, he craved a beverage made with real ingredients, something he could feel good about his kids drinking. Any particular challenges along the way? For one, we had to completely recreate the production process to an evolved, proprietary version than what others were already doing.
See Bill Creelman's compensation, career history, education, & memberships. We also work closely with our farm partners to find specific strands of each fruit that will sustain uniform flavor across all our products. After much trial and error, and countless hours in the kitchen (not a lab), we achieved a simple solution: fresh fruit and triple-filtered sparkling water. I am the biggest champion of our brand and our people, everyone from the farmers to our HQ team and retail partners, and strive to build a brand we can all feel good about. THE MATERIAL ON THIS SITE MAY NOT BE REPRODUCED, DISTRIBUTED, TRANSMITTED, OR OTHERWISE REFERENCED WITHOUT EXPRESS PERMISSION BY W.E.L.L.
We work with real farmers across the country to carefully choose our ingredients and make sure they will sustain our real fruit promise. Summit we like to say, “Your vibe attracts your tribe.” How would you describe your vibe? With each passing year, consumers are more cognizant and curious to learn about what’s inside the food and beverages they consume, so that is definitely in our favor. bill creelman _founder & CeO spindrift. B.C. : I grew up on a farm in Western Massachusetts where all the food was unprocessed, seasonal and fresh. Growing up on a farm in Western Massachusetts, local Bill Creelman was raised on fresh, in-season food. : Some local favorites I love include Union Square Donuts, Taza Chocolate, Clover Food Lab and Mother Juice. B.C.
R.K.: Who has been the greatest influence or role model in starting your business? R.K.: What did you have to learn the hard way? R.K.: Has there been a benefit to starting your business in the New England area that you don’t think you’d get elsewhere? : Spindrift is the only sparkling water to use only real fruit. Check out our full series coverage. William James Creelman (August 3, 1874 – March 24, 1928) was a United States Navy sailor and a recipient of the United States military's highest decoration, the Medal of Honor.He was awarded the medal for jumping overboard during an 1897 winter storm in an unsuccessful attempt to rescue a shipmate from drowning. She's the founder of Healthy Chicks (www.healthy-chicks.com), a women's wellness blog sharing simple tips to live a more blissful life. Find out how Bill's passion drove him to build Spindrift, how his team has weathered the ebbs and flows of scaling the business, and where Spindrift is headed next. : Joanne Chang of Flour Bakery, Dan Barber of Blue Hill Farm and John Pepper of Boloco have been wonderful role models throughout the process.
But getting to this point wasn't easy, and Bill had to tackle a variety of challenges to make his brand the behemoth it is today. R.K.: What made you start your brand?
We got to chat with Bill about his lab-free approach to production, his relationship with local farmers and his dedication to keeping it simple. Consumers deserve to know more about what they’re eating far beyond what they can read on a nutrition label. Something I could let my kids drink. That's why he founded Spindrift, a hugely successful sparkling water line you now see in most grocery stores, big and small. B.C. R.K.: Where do you hope to see your brand in the next two years? B.C.
B.C. : Identify what truly matters to your brand—for us it was simplicity and authenticity—and develop the product or company to speak to those values. B.C. While many have taken the leap away from artificial flavors or sweeteners, many use traces of “natural flavors” or essences and oils—it’s not the real fruit on the label. B.C. Rachel Kaczynski is a new mama, freelance writer, and creator of "Spark Your Bliss" Affirmation Card Deck. Many days I drink one of each: Orange-Mango and Strawberry for breakfast, Blackberry with lunch, and Lemon for a mid-afternoon treat. B.C. : That’s a tough question to answer—it’s like choosing a favorite kid! Everything you do along the way will tie back to that purpose, and further strengthen the brand ethos alongside creating a product consumers can get behind.
: We have very ambitious growth goals for the next few years. We don’t only want to be at the top of the category in terms of retail sales, but we also want to be recognized as the brand that pioneered the real ingredients conversation.