The best colour schemes for ecommerce websites are often just black, white and an isolation colour. With such a large number of the population affected by it, it’s worth considering when designing and/choosing a WordPress theme. Not everyone sees the “standard” range of colors. Benediktas Gylys’s site is a masterclass in clean design. The washed-out backdrop focuses the eye on the product at the center of the page, while the brightly-colored bar on the left draws a visual link between the product and the brand name. Helbak's almost monochromatic color scheme helps focus the viewer's attention on the product image and distinguish different product categories from the other. It’s a way to communicate with them on an emotional, almost subconscious level. Friendliness, energy, warmth,  vibrant, friendly, inviting, excitement and spirituality. Madies is a line of freeze-dried fruit snacks, aimed at a more fashion-conscious consumer than brandless dried fruits sold by bulk. Also, this brand wants to say that buying from them is easy, and black and white are easy for customers to read. 62-90% of consumers’ initial impression is based on color choices alone… which means that finding the right color scheme for your site isn’t just an aesthetic decision – it’s a business one. Check out our guide if you’re thinking about launching a podcast soon. Ali Rifai is a creative art director and it shows in the concept of the website. But how can color accomplish all of this and still maintain a consistent brand identity? Great Ecommerce Website Color Schemes. I often ask ecommerce business owners about the color choices for their stores. However, being next to each other on the colour wheel means they sit together comfortably, working in harmony. You can choose the type of palette you want, whether adjacent colors, a triadic color scheme, or others. The answer is to develop an effective color scheme. The best colour schemes for ecommerce websites are often just black, white and an isolation colour. But how do designers come up with the right colours to project your brand identity? The purple in the background creates a cohesive experience from page to page to page. This is a problem for mobile users. For example, if someone looks through a list of words typed in black with one word highlighted in red, they will likely remember the red word more than the black ones. The site uses a simple color scheme of dark blue, light brown, and grey to convey a sense of professionalism and reliability, with notes of sophistication. Industries that rely on a promise of better well-being or products with all-natural ingredients, often choose green. Love for Iceland Love for Iceland is a great example of how the colors in a highlighted picture can set the mood. The black background and the yellow personification of ripe mango accentuate the simplicity of the design, leading to an elegant final product. Notice how those colours fit together and how they feel. The vibrant yellow cuts through and separates itself from the background and other objects. That’s why it is a common choice for buy now buttons. Need some help finding the perfect ecommerce website color scheme? The color clash works with the shapes to highlight the modern/futuristic approach they use to tackle the challenge. The only issue is that you can’t set a primary color to extrapolate a palette from, you have to randomly generate it every time. The backdrop of space makes the globular app design stand out and makes it take on a futuristic flavor. For us, that’s 100% on-brand, so there is no potential conflict in the mind of our prospects. The lessons learned from these sites can help you create the perfect color scheme for your web design clients. The last thing to consider when creating a website color scheme is how different people will see the colors. Orange is great for calls to action like subscribe, buy, or sell. If you don’t want to identify the colors used one by one, you can also use a color palette generator that will use an image, like Colormind’s image color extraction tool. The lessons learned from these sites can help you create the perfect color scheme for your web … This colour is useful for spontaneous purchases and is bold when used with brands like Coca Cola. So they are perfect for buttons. Analogous colour schemes use colours that are next to each other on the colour wheel. Power, prestige, beauty, loyalty, dependability, faithfulness, stability, traditional and opulence. To identify every color used on a website, down to the exact shade and hex code, you can use a Google Chrome extension or Firefox addon like ColorZilla. In a sense, it’s a way to start building your brand in the mind of the consumer before using a single word or sentence of copy. The primary purple color highlights professionalism, and while there are only a few colors, they all serve to highlight the critical elements, the illustrations. Luxury, elegance, sophistication, glamour, imagination, spirituality, fantasy, sensitivity, compassion, extravagance, power, richness and royalty. Orange accents compliment the red and bring warmth. Perhaps the best way to do this is to look at the most popular choices by industry. Check out our plans. Instead, it initiates a calm and logical decision-making process. Different companies and products choose different colors to identify their brand. This site might not seem like much at first, but Drybar is another stellar example of how color schemes can be used to connect different site elements and give specific directional cues. If you enjoyed this article, then you’ll love Kinsta’s WordPress hosting platform. Picking colors that match your brand — and what you want your consumers to think about your company and products — can be a powerful branding and marketing tool. She likes Oxford commas and owns four different copies of The Complete Works of William Shakespeare. Check out our list of top online color palette generators to find the perfect complementary colors (and their hex codes!) Logo colours of grey and red then carry through the site, projecting power, authority and even an element of danger. Le Bonnet is a clothing company that focuses on clarity when it comes to the color palette of its website. Accent colors can be found using a color wheel. With the right approach, creating a website color scheme that could be used as a starting point of your design process can be achieved, although hiring the right web developer/designer is oftentimes required if you’d like to get the right professional look and feel your brand needs. Helbak is an excellent website where you can get the perfect contrast to the bright colored on household wares.