Marketing methodologies and procedures provide the businesses with an assessment scale to obtain qualitative and quantitative data concerning consumer behaviour and demographics and make it the basis of their promotional strategies. In various circles, marketing is wrongly considered as a substitute term used to explain promotion and advertising. Where content marketing has emerged out as a leader in the marketing field, internet and social media are the most dominant platforms used for marketing endeavours. There was no concept of distinct marketing endeavours, and marketing was limited to willful exploration. A startup consultant, a dreamer, a traveller, and a philomath. However, the definition of communication has changed considerably, in the context of marketing. Accurate placement and product distribution, attractive package design, allocation of a competent yet reasonable cost and effective and compelling advertising are the major factors that contribute towards the creation and implementation of a successful marketing strategy. In this era where videos are already dominating the digital world, you’ll see an example of video marketing every time you access your social media profile, open a SAAS website you use for work, or just search YouTube. How to set up a perfect Video Marketing strategy in 2020! If you are in the game using videos, make sure you do it better than your competitors, and if you’re new to the game, make sure to learn and research before you play your shots. Increased competition and saturated markets highlight the need for the creation of a unique brand identity so that a business can stand out among others. Or is it more social media followers? Start your search now on this startup guide. You can even share it on other social media platforms like Reddit or Tumblr or run an ad for the same (video ads perform better than image ads) which can help you get more traction to fulfil your goals. However, there has been a shift in marketing trends, with older consumers now being considered as a more influential consumer segment. This era also marks the birth of branding and exclusivity. I decided video marketing myself, like making videos on youtube about an Android and smartphones, for example, basic stuff, howto guides, but also promoting respective website link in the description with more details on the matter. For more guidance on how this unique beast functions, take a look at our complete guide to YouTube marketing. There is a need to bring into place a broader marketing vision and increased organisation of the operational machinery to survive and progress in the rapidly changing scenario. This is an essential step before anything actually begins. Consequently, it may be concluded that marketing provides the business with a foundation of an effective branding plan. With the emergence of digital or social marketing era, marketing concepts and practices have undergone a considerable change. The derived conclusions, as a result of the systematic analysis of collected data, are used to anticipate consumer behaviour and provide an insight into consumer psychology. Viral marketing? This site uses Akismet to reduce spam. However, our research is meant to aid your own, and we are not acting as licensed professionals. With the emergence and spread of industrial revolution, mass production became the dominant sales dynamic and principles of supply and demand found a new meaning. Primarily, marketing may be classified into two broad categories, namely the identification of consumer needs and implementation of strategies for meeting consumer needs and preferences. The wide scope of social media marketing frequently ignores YouTube from it’s list of platforms to be on. Mass production and abundant supply of goods formed the basis for meeting consumer needs. Long-term and stable consumer relationships form one of the major factors that contribute towards the growth and progress of a business. Hence, marketing is the essential driving forces behind sales and revenue generation. This stage often involves taking the help of a third party either to shoot the video or develop the animations for you. Marketing has undergone gradual, but considerable change since its birth. Marketing provides the businesses with a planned and focused approach regarding the implementation of their future decisions so that they have a clear understanding and idea of how they are to progress, marking their marketing milestones and objectives. It involves careful selection, development, and placement of videos as separate assets or within existing marketing campaigns to get the most out of it. 4Ps of Marketing Mix. 81% of 15–25 year-olds in the U.S. use YouTube According to a report from Hubspot Research, over 50% of customers prefer video over other types of content from a brand. YouTube affiliate marketing is the process of creating Youtube videos and placing affiliate links to products related to the topic of the Youtube video via annotations or in video descriptions. A few years back, Always won over the internet with their #LikeAGirl campaign. Most of the time, video marketing isn’t used as a stand-alone marketing strategy. The new era of digitalisation is in the active phase now. Feedough is the one-stop resource for everything related to startups. Our philosophy is to research, curate, and provide the best startup feeds and resources to help you succeed in your venture. Now, the key emphasis is on effective communication, networking, direct involvement of the customer to facilitate product development and enhancing consumer loyalty. Consumer preferences and behaviour undergo constant change, and so do market trends. Most people on YouTube aren’t actively creating videos, though they might be participating in the comments or subscribing to channels (or just revisiting their favorite Vine videos.) One can earn massive amounts of money by making quality and engaging videos on Youtube. Maintaining strong consumer relationships is the key to a business’ survival, and effective marketing is the only way to ensure long-lasting consumer loyalty. Thorough understanding of consumer behaviour and consumer psychology increases the chances of accurately predicting the worth and value of a product or service for the target consumers, which leads to the establishment and maintenance of long-term consumer relationships. Trade era marks the birth of marketing, which extended to the mid-19th century, since the beginning. Distances are shrinking, and markets are moving towards globalisation. It is one of the fields that enjoy the advantage of categorically documented history, and marketing history can be broadly classified into seven distinct phases or eras. 5 ways to raise your visual content marketing game for 2021, How to close deals in lockdown (and who’s still buying? If you upload it on YouTube or your website, focus on the SEO. However, the increasing social power of YouTube has made many marketing geniuses pause and stare at a platform that has been reduced to a mere recreation on weekends. Exclusivity and a distinctive identity, along with the implementation of all the necessary measures to beat your competition is the only way to emerge out as a market leader.